The Story: A few months ago, I noticed that Prakash Library, a well-known spot for students in Hazaribagh, was almost invisible online. If you searched for it, nothing helpful came up. As a digital marketer, I saw this as a perfect opportunity to use my skills and help a local business grow. What I Did: I didn't just build a website; I built a complete search engine system for them. Here’s the breakdown: Local SEO: I optimized the site for keywords like "Library in Hazaribagh" so students could actually find the place. The Technical Setup : I integrated Google Search Console (GSC) and Google Analytics (GA4) to track exactly how people are finding us. Data Visualization: I created a live dashboard using Looker Studio so we can see the progress in real-time. The Real Results (Data Speaks): I’m a big believer in numbers, and the data from my recent audit proves the strategy is working: Top Rankings: We are now maintaining an Average Position of 3.8 for our main search t...
Chandan Gupta | Performance Marketing & Analytics Lab
Technical sandbox demonstrating performance marketing setups from end-to-end. From constructing live analytics systems using GTM and GA4 to improving my full-funnel marketing strategy optimization efforts, all experiments are recorded here.