Welcome to Chandan’s Digital Marketing & Performance Lab
Bridging the Gap Between Strategy and Data.
Hello! I am Chandan Gupta. And this lab serves as a living record of my process of learning Performance Marketing. As against portfolios that typically contain creative and marketing projects, this blog focuses on experimentation, data analytics setup, and case study examples.
Things That I Do:
- Technical Tracking: Using GTM and GA4 for tracking all user interactions.
- Performance Analysis: Deriving marketing insights from raw data.
- Case Study Examples: Sharing experiences from live projects such as Prakash Library.
- Learning & Creating: Experimenting with SEO & PPC techniques.