Chandan Gupta | Performance Marketing & Analytics Lab

  Are you running paid ads without clear profitability? In this project, I detail a strategy to optimize campaign budgets for maximum ROI. My primary goal was challenging: Reduce the Customer Acquisition Cost (CAC) by 10% using advanced tracking and reporting. Here is the essential logic I implemented to shift budget from poor-performing campaigns to profitable ones: 1. The Decision Metric (The Red/Green Light) My Looker Studio Dashboard isn't just a visualization tool; it’s a decision engine. The first metric visible is the Actual CAC vs. Target CAC. If the actual cost is higher than the target, the entire campaign is immediately flagged RED, demanding urgent review. 2. Profitability is Key (ROAS) We never scale based on clicks. We only look at ROAS (Return on Ad Spend). By segmenting every Ad Set, we instantly identify those performing above target (GREEN). 3. The Action Rule STOP: Any Ad Set that shows a RED CAC or a low/zero conversion rate is paused to protect the budget. SCAL...

Focus: Shifting from organic growth to data-validated Performance Marketing using a Full-Funnel Meta Ads Strategy based on the Meta Blueprint framework. Financial Discipline & ROI: Budget Allocation: Designed a detailed ₹50,000 budget allocation, dedicating a high percentage (40%) to optimizing the Consideration Audience for retargeting. KPI Benchmarking: Set a clear target Conversion Rate of 3.5% and a Cost Per Result (CPR) target of ₹250 to measure optimization efficiency. Validation: Established GA4 as the Single Source of Truth for conversions, ensuring objective ROI measurement. EXPLORE MY FULL-FUNNEL PAID MEDIA MASTER PLAN: Advanced Paid Media Planning Strategy (Meta Ads Focus)

Objective: Practical application of social media strategy to drive measurable traffic and user action, moving beyond vanity metrics. Key Achievements: Presence: Managed a 14-day content calendar spanning educational, engaging, and promotional content across Meta platforms. ROI Tracking : Successfully integrated Meta Insights with GA4 to accurately track referral traffic and user behavior, establishing a foundation for Social ROI measurement. Skill Demonstrated: Social Media Strategy (HubSpot Certified) and Data-Driven Audience Engagement. 📱 VIEW THE COMPLETE SOCIAL MEDIA CAMPAIGN CASE STUDY: Social Media Marketing Campaign – Building Brand Awareness Through Content Strategy

Focus: Applying Conversion Rate Optimization (CRO) principles to enhance lead quality and conversion rates across the website. Methodology : Lead Nurturing Logic: Applied HubSpot Inbound Marketing Certification knowledge to create a smooth, data-backed lead nurturing and scoring system. Optimization: Developed strategic hypotheses for A/B testing on landing pages based on funnel analysis. Demonstration: Proving the ability to design a user journey that moves beyond basic content consumption to active lead generation. DISCOVER MY CONVERSION OPTIMIZATION STRATEGY: Inbound Marketing Optimization – Turning Visitors into Leads

Goal: Building a simple, compliant, and effective lead-nurturing system using HubSpot to convert new subscribers into engaged community members. Key Deliverables: Personalized Welcome: Designed a personalized Welcome Email utilizing CRM data tokens. A/B Testing: Created two versions of the welcome email with different subject lines and CTAs to measure engagement and optimize results. Compliance & Deliverability : Ensured secure lead magnet delivery via Google Drive to maintain compliance standards. SEE THE LIVE EMAIL AUTOMATION AND A/B TEST PROOF: Email Marketing Strategy, Content & Compliance Setup