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PROJECT 7: Social Media Campaign – Building Data-Driven Engagement

A dynamic digital graphic featuring an upward arrow composed of various social media platform icons (like Facebook, Instagram, TikTok, YouTube, etc.). The background is a dark blue with a global map overlay, suggesting worldwide reach. Text on the left reads "BUILDING BRAND" and text on the right reads "BUILDING AWARENESS THROUGH CONTENT STRATEGY," symbolizing the goal of a Social Media Marketing Campaign.


Objective: Practical application of social media strategy to drive measurable traffic and user action, moving beyond vanity metrics.

Key Achievements:

  • Presence: Managed a 14-day content calendar spanning educational, engaging, and promotional content across Meta platforms.

  • ROI Tracking: Successfully integrated Meta Insights with GA4 to accurately track referral traffic and user behavior, establishing a foundation for Social ROI measurement.

  • Skill Demonstrated: Social Media Strategy (HubSpot Certified) and Data-Driven Audience Engagement.

📱 VIEW THE COMPLETE SOCIAL MEDIA CAMPAIGN CASE STUDY: Social Media Marketing Campaign – Building Brand Awareness Through Content Strategy