Are you running paid ads without clear profitability? In this project, I detail a strategy to optimize campaign budgets for maximum ROI. My primary goal was challenging: Reduce the Customer Acquisition Cost (CAC) by 10% using advanced tracking and reporting.
Here is the essential logic I implemented to shift budget from poor-performing campaigns to profitable ones:
1. The Decision Metric (The Red/Green Light)
My Looker Studio Dashboard isn't just a visualization tool; it’s a decision engine. The first metric visible is the Actual CAC vs. Target CAC. If the actual cost is higher than the target, the entire campaign is immediately flagged RED, demanding urgent review.
2. Profitability is Key (ROAS)
We never scale based on clicks. We only look at ROAS (Return on Ad Spend). By segmenting every Ad Set, we instantly identify those performing above target (GREEN).
3. The Action Rule
STOP: Any Ad Set that shows a RED CAC or a low/zero conversion rate is paused to protect the budget.
SCALE: We recommend increasing the budget by 20-25% for the top-performing, high-ROAS Ad Sets. This is how we guarantee sustainable growth.
Dive Deeper: See the Full Project & Proof of Work
Want to see the full data validation, the Looker Studio dashboard, and the complete execution methodology?
Click here to read the full Project 9 Documentation on my portfolio:
PROJECT 9: COMPREHENSIVE DIGITAL CAMPAIGN PERFORMANCE & FUTURE STRATEGY.