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PROJECT 5: Email Marketing Strategy, Content & Compliance Setup

A professional visual representation of the email marketing strategy, showing how we use personalization and automated workflows to ethically nurture leads while maintaining full regulatory compliance.


Goal: Building a simple, compliant, and effective lead-nurturing system using HubSpot to convert new subscribers into engaged community members.

Key Deliverables:

  • Personalized Welcome: Designed a personalized Welcome Email utilizing CRM data tokens.

  • A/B Testing: Created two versions of the welcome email with different subject lines and CTAs to measure engagement and optimize results.

  • Compliance & Deliverability: Ensured secure lead magnet delivery via Google Drive to maintain compliance standards.

SEE THE LIVE EMAIL AUTOMATION AND A/B TEST PROOF: Email Marketing Strategy, Content & Compliance Setup