Focus: Shifting from organic growth to data-validated Performance Marketing using a Full-Funnel Meta Ads Strategy based on the Meta Blueprint framework.
Financial Discipline & ROI:
- Budget Allocation: Designed a detailed ₹50,000 budget allocation, dedicating a high percentage (40%) to optimizing the Consideration Audience for retargeting.
- KPI Benchmarking: Set a clear target Conversion Rate of 3.5% and a Cost Per Result (CPR) target of ₹250 to measure optimization efficiency.
- Validation: Established GA4 as the Single Source of Truth for conversions, ensuring objective ROI measurement.
EXPLORE MY FULL-FUNNEL PAID MEDIA MASTER PLAN: Advanced Paid Media Planning Strategy (Meta Ads Focus)